BlogPost
Jossey-Bass | ISBN: 0470597070
Description
Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4?
Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't.
The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact.
For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's "feel good" issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to "sell" their impact to a new set of stakeholders.
Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to
-Understand the role of social change in our economy
-Capture and communicate impact in simple, compelling terms
-Identify the new market stakeholders that value nonprofit outcomes
-Create powerful value propositions to increase leverage
-Improve the success of a nonprofit's pitches to funders
The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.
"Jason Saul reinvents fundraising for the twenty-first century. This book gives fundraisers a new set of tools to create real leverage in their work and tap into a totally new source of funding. It should be recommended reading for all development professionals."
—Rhonda Starr, vice president, Education and Training, Association of Fundraising Professionals (AFP)
"I don't want anyone else to read this book—this is the secret to fundraising that everyone wants to know, and I'm buying up every copy!"
—Darrell Hammond, CEO, Kaboom!
"Extremely thought-provoking and well written. Saul offers nonprofits a new language and set of tools for bringing about a more rational allocation of resources. It's something the sector has long been waiting for."
—Jim Williams, president and CEO, Easter Seals
"Saul's book holds great promise for the nonprofit world at a time of shifting dynamics in funding. Large and small organizations have a chance to evaluate fundraising from a different vantage point, opening a new world and a new way to connect with donors."
—Wendy Duboe, COO, United Way of Metropolitan Chicago
"In 25 years working in the social sector, this is the first time all of the knowledge I've gleaned has been captured in one place. This book will really help people!"
—Lisa Nitze, president and CEO, Social Enterprise Alliance
"The End of Fundraising is a must-read for every nonprofit leader. Providing tangible tools to measure and communicate impact, and innovative strategies to engage stakeholders, this book is an indispensable guide to navigating and thriving in today's changing economic landscape."
—Marc Kielburger, cofounder, Free The Children
"The End of Fundraising offers much needed help for nonprofit leaders to re-conceptualize how they think about resources. They finally get good advice on how to make the case for value as the basis for support."
—Christine W. Letts, senior associate dean, Executive Education, Rita E. Hauser Senior Lecturer in the Practice of Philanthropy and Nonprofit Leadership
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