Web Development eMarketingeye.com

The value of a product is in its marketability and relevance to the intended target audience. A website is the same; its design, structure and information navigation needs to be focused on the end objectives of creating awareness, effective information dissemination and facilitating E-Commerce. As Internet penetration and overall transaction values of Internet based purchases grow Year-on-Year, the website is now an essential tool in an organization’s marketing portfolio.

Key Objectives of a Website Re-design
Most organizations today have at least a basic web presence. Why should a re-design be considered?
A proper re-design offers the following dividends:

• Modernization of ‘look and feel’
• Better portrayal of quality, professionalism and brand positioning
• Increase visibility on the Internet – A SEO friendly design
• Improve information presentation and navigation
• Stay ahead of the competition
• Offer new services and functionality to visitors
• Increase usability and W3C standards compliance
• Integration of a Content Management System – The ability to manage an organization’s own website copy, without an external agency

Given the pace at which Internet Technologies evolve, a website re-design should be considered once, in every two years.
The Three Essential ‘Cogs’ in Website Development – The eMarketingEye Way

Design Consistent and accurate representation of brand image Beautiful and professional look W3C standards and best practices adherence Audience Accessible to the largest audience possible Easy information presentation and intuitive navigation Build confidence to make online reservations Techincal Aspects Search Engine friendly design Optimization of code for multiple browsers and faster download Back-end Content Management System integration 3rd Party component integration such as Booking Engine integration, RSS feeds integration, Google Maps integration and TripAdvisor review integration to name a few

The Web Development Approach
eMarketingEye adheres to the following seven step process in designing and developing optimum website solutions:

Preliminary Analysis Current Website Audit Propose Solution and Review Project Plan and Deliverables Maintenance Plan Site Navigation / Information Presentation Content Outline Site Structure Sign-off Presentation Specifics Analysis – i.e. – corporate colors, fonts, personality, styles etc Home Page and Inner Page Designs Client Review and Review Modifications Finalize Design Development 3rd Party Component Integration (Booking Engines, Google Maps, Weather etc) Functionality Testing Compliance Testing Compatibility Testing User Acceptance Testing Server Setup and Site Setup Old Site Backup Site Launch Implement Maintenance Plan